How do you get across the unique benefits of a camera with built in image projector?
Strap a bunch of them to two small boys; get them to bungee off a crane and then make them dance to an asian-trance-pop beat in front of a live audience……obviously….
There’s currently a lot of hype around the release of Google Wave – and certainly a mass of misunderstanding of what it’s all about….
“Is Wave the next Twitter? Nope. Is it the next Facebook? Nope. Is it going to replace Instant Messengers? Possibly, in some circumstances, but not any time soon.”
This article from Daniel Tenner is the best objective analysis of the benefits (and shortcomings) of this new initiative, that I’ve seen so far and well worth a read.
Full article here:
The Frieze art fair has been a staple in the art calender for many years . Funded by the Arts Council and European Commission , it attracts sponsorship from the likes of Deutsche Bank , Cartier and the lawyers Simmons and Simmons . “The UK’s most important art event “ is an impressive collection of the best bits of over 150 galleries from around the world all gathered in Regent’s Park and there is no doubt that if you are into art , you should make a beeline towards it clutching your £20 admission fee.
As with any of these giant events , it will attract a diverse crowd . Some will really be into art , some won’t really be but feel that they should go . Every year a number of Start employees go along for an assault on their creative brains . The creative industries in the UK are the third highest contributors to GDP and yet very few people seem to treat them that seriously . It’s good therefore that the Frieze is supported with government money. Who knows whether the 162 galleries will make lots of sales given the fragile state of the economy , and the success of it should not be measured by such a crude measure . The real success criteria should be the scale of the assault on the senses . In the digital age that we live and , as Start , promote, this is still best delivered by getting up close and personal , seeing other people’s reactions to things , hearing some of the inane conversations and having it all in one place.
There is a commercial benefit to Ukplc , by helping things like the Frieze happen , that far outweighs any commercial benefit gained by the exhibiting galleries by inspiring others to create . Without the oxygen of inspiration , the creative process dies . So , if you can , get on down to Regents Park (www.friezeartfair.com) and breathe in the oxygen .”
Robbie Williams is a brand – he is “a great entertainer” . As Simon Cowell said on X Factor – he is not the greatest singer but he sure knows how to entertain people . Wasn’t it a bit sad though , to see him being quite so gushing about being given the chance to perform his new single in front of many millions of viewers . “Thank you so so much” felt a bit like he had morphed into one of the X Factor contestants . If you understood your brand Robbie , you would have appreciated that X Factor should have been “so so grateful “ for getting you – a fact that didn’t slip the consciousness of the ITV PR department who milked it for all that it was worth . And the fact is, it was worth a lot to ITV.
It’s a bit like getting listed in Tesco as a brand and whooping it up in front of the buyer – bad idea . Far better to whoop it up in private but don’t reveal your delight in front of the person paying . They will then feel they could /should have paid less and as we all know there is very little worse than thinking that you have been ripped off .
This same principle is true of any expert in any field . Undervalue yourself at your peril . It is as true in a recession as it is when times are good . Advice to Robbie – the recession is over..